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Our perspectives, learnings, and insights on traction, venture capital, and product management.
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Time Travel to Save your Startup

8/30/2018

 

​Dramatically improve the odds of your venture’s success by rooting out and mitigating knowable risks with a premortem.

In startup culture, optimism tends to flourish at the expense of honest pessimism. At Foundational, we embrace this by starting our strategy engagements collaborating with our clients to agree on how the world must be changing, what their teams are doing to bring about that change, and how we will measure the achievement of their inevitable success… we also use a novel process that quickly identifies the likely causes of failure well before they occur. It’s a simple and impactful technique that any team can do for themselves in under an hour.

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    Our perspectives, learnings, and insights on Traction Science, venture capital, and product management best practices.

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What Our Clients Are Saying

My conversations with VCs now have impact!" - Founder, Pre-seed B2C Travel App
You're my saviors! You've increased our prototyping speed by 10x."
- Co-founder, A-stage B2B Industrial Wearables
Foundational's process is a game changer!" - Founder, Seed-stage B2B eCommerce Platform
I really appreciate the disciplined thinking Traction Science forces. We're finally working together as a team." - Founder, Seed-stage B2C Finance App
The detailed research you have done to help me create my narrative has been invaluable."  - Founder, Ride Sharing App

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