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FOUNDATIONAL

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Raising venture capital

is frustrating and distracting

70% of funded startups do not go on to raise their next round.

Early-stage rounds take well over 3 months to close as founders scramble to build the conviction they need from investors. Prolonged capital raises are damaging to operations and valuations. We bridge the founder-investor information gap to help founders raise venture capital efficiently.

Our Framework-Driven Solutions

Our framework, Traction Science, de-risks raising venture capital by leveraging VC market insight and curated investor feedback to systematically build a compelling traction narrative to help founders know when, how, and from whom to raise capital.

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Traction Strategy Sprint

Produce the signals of traction the VC market will expect.

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Market Validation

Eliminate probable objections with proactive feedback from select VCs.

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Fundraising Support

Conduct an impactful roadshow and close rounds with confidence.

How It Works

Traction Science shifts late-cycle learning to where it's most actionable: the present. A more efficient raise means founders can get back to business sooner.

  • Traction Strategy Sprint

    Identify and target VC market expections

    Leverage VC market insights to set forth a roadmap of experiments that will produce signals of traction investors will expect.

  • Market Validation

    Eliminate likely objections with a refined pitch narrative

    We optimize the pitch narrative and systematically eliminate probable investor objections by curating feedback from a select group of VCs from our network of over 100 active funds.

  • Fundraising Support

    Amplify fundraising efforts and avoid unforced errors.

    Smoothly navigate fundraising and get back to business. We help structure and implement an efficient roadshow so founders can close rounds with confidence.

Our Clients

"I really appreciated the disciplined thinking Traction Science forces. We're finally working together as a team." - Founder, B2C post-seed FinTech startup

50+

startups we work
with each year

75%

have raised outside
capital

5-15

typical employee
headcount

3:2

our ratio of B2B to
B2C customers

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Let's Talk

Traction

Send us a note to learn more about how we can support you or your portfolio companies.