Foundational expedites the

Pursuit of Venture Capital

Prolonged capital raises are damaging to operations and valuations. We bridge the founder-investor information gap with VC Market Intelligence to help founders raise more efficiently.

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70% of funded startups

run out of cash prior to raising their next round.

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Traction Strategy Sprint

Produce the signals of traction the VC market will expect.

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Fundraising Support

Conduct an impactful roadshow and close rounds with confidence.

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Market Validation

Eliminate probable objections with proactive feedback from select VCs.

Our Solutions

Based on our framework, Traction Science, our solutions de-risk raising venture capital by leveraging market insight and curated investor feedback to systematically build a compelling traction narrative that helps founders know when, how, and from whom to raise capital.

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Our Philosophy

Product-market fit isn’t the same as venture-capitalist fit. 70% of funded startups run out of cash prior to raising their next round.

VCs hesitate to invest because they doubt a venture’s ability to scale, and even those founders who are successful often spend over 6 months scrambling to build the conviction they need to close.

By proactively bridging the founder-investor information gap, we can help founders raise capital faster.

Our Clients

"I really appreciated the disciplined thinking Traction Science forces. We're finally working together as a team." - Founder, B2C post-seed FinTech startup

50+

startups we work
with each year

75%

have raised outside
capital

5-15

typical employee
headcount

3:2

our ratio of B2B to
B2C customers

Insights

Our perspectives, learnings, and insights on venture capital and traction.

COVID-19’s Impact on Early Stage Venture Capital

28 May 2020

With VCs chasing companies thriving through the crisis, this may actually be one of the best times in history to raise early-stage capital.

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A black swan

Pitching the Tailwinds of the Coronavirus Outbreak

25 March 2020

With half of Americans now ordered to “shelter in place,” we’re definitively in the…

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Startup founder working from home

Raising Venture Capital in the Time of Coronavirus (COVID-19)

17 March 2020

Baron Rothschild famously said “buy when there’s blood in the streets,” but when the…

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What Our

Clients Are Saying

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Let's Chat

Send us a note to learn more about how we can support you or your portfolio companies.