Raising venture capital
is confusing and distracting
70% of funded startups do not go on to raise their next round.
Early-stage rounds often take over 6 months to close as founders scramble to build the conviction they need from investors. Prolonged capital raises are damaging to operations and valuations. We bridge the founder-investor information gap to help founders raise capital faster.
Our Framework-Driven Solutions
Our framework, Traction Science, de-risks raising venture capital by leveraging VC market insight and curated investor feedback to systematically build a compelling traction narrative to help founders know when, how, and from whom to raise capital.
Traction Strategy Sprint
Produce the signals of traction the VC market will expect.
Market Validation
Eliminate probable objections with proactive feedback from select VCs.
Fundraising Support
Plan and implement an efficient investor roadshow.
How It Works
Traction Science shifts late-cycle learning to where it's most actionable: the present. A more efficient raise means founders can get back to business sooner.
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Traction Strategy Sprint
Identify and target VC market expections
Leverage VC market insights to set forth a roadmap of experiments that will produce signals of traction investors will expect.
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Market Validation
Eliminate likely objections with a refined pitch narrative
We optimize the pitch narrative and systematically eliminate probable investor objections by curating feedback from a select group of VCs from our network of over 100 active funds.
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Fundraising Support
Amplify fundraising efforts and avoid unforced errors.
Smoothly navigate fundraising and get back to business. We help structure and implement an efficient roadshow so founders can close rounds with confidence.
Our Clients
"I really appreciated the disciplined thinking Traction Science forces. We're finally working together as a team." - Founder, B2C post-seed FinTech startup
50+
startups we work
with each year
75%
have raised outside
capital
5-15
typical employee
headcount
3:2
our ratio of B2B to
B2C customers
Let's Chat
Send us a note to learn more about how we can support you or your portfolio companies.