Our Story

Harlan Milkove, a repeat VC-backed startup founder, started Foundational in 2016 to solve the early-stage fundraising challenges he and his teams had faced due to the asymmetry of information between founders and their prospective investors.

Prior to Foundational, Harlan co-founded Reonomy, a commercial real estate analytics platform which has raised $125M+ in VC. He has also been a founding member of companies in the blockchain, IoT, and on-demand labor verticals.

Harlan also mentors several accelerators, including Techstars and Quake Capital, and leads workshops where he teaches others how to implement Traction Science.

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Harlan Milkove
Managing Partner

Harlan connects the mind of a technologist and the accountability of a COO to help startups really focus and succeed.

Founder, Seed-Stage B2B Marketplace

Our Clients

"I really appreciated the disciplined thinking Traction Science forces. We're finally working together as a team." - Founder, B2C post-seed FinTech startup

50+

startups we work
with each year

75%

have raised outside
capital

5-15

typical employee
headcount

3:2

our ratio of B2B to
B2C customers

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Let's Chat

Send us a note to learn more about how we can support you or your portfolio companies.