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FOUNDATIONAL

Insights

Our perspectives, learnings, and insights on traction, venture capital, and product management.

Month: July 2018

Trust — The Missing Feature Your Customers Demand

The greatest, and often unforeseen, challenge healthcare technology startups must resolve is establishing trust with their end-users. While all startups face various challenges related to trust, the healthcare space most clearly illustrates the need to interweave it throughout a product’s value propositions and user experiences. We’ve seen the impact of fine-tuning these two specific areas…