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FOUNDATIONAL

Insights

Our perspectives, learnings, and insights on traction, venture capital, and product management.

Category: Venture Capital

How Venture Capital Will be Impacted by the Next Recession

Not all economic slowdowns result in a crisis. Many within the startup community believe we’re staring the next recession in the face. Founders I’ve been working with are trying to figure out what that means for go-to-market strategies reliant on venture capital. While I won’t attempt to predict when the next recession will strike, I will…

The Value of a Startup’s Vision Statement

Why a Vision Statement is the most important line of code a startup will ever write. Traditional Vision Statements are Exciting for the Company A traditional vision statement is aspirational for a company; it describes where the company is going if it’s successful. It can also be limiting when viewed through the lens of a venture capitalist.…

Time Travel to Save your Startup

Dramatically improve the odds of your venture’s success by rooting out and mitigating knowable risks with a premortem. In startup culture, optimism tends to flourish at the expense of honest pessimism. At Foundational, we embrace this by starting our strategy engagements collaborating with our clients to agree on how the world must be changing, what…

The Fundamentals of Traction

What is Traction? Where does it come from? And, most importantly, how do you generate it? Startups are in an endless pursuit of product-market fit. If they are very young, they might still be defining their vision of what the world will look like should they find it. If they are more mature, they are justifying…