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Insights

Our perspectives, learnings, and insights on traction, venture capital, and product management.

Month: November 2018

The Value of a Startup’s Vision Statement

Why a Vision Statement is the most important line of code a startup will ever write. Traditional Vision Statements are Exciting for the Company A traditional vision statement is aspirational for a company; it describes where the company is going if it’s successful. It can also be limiting when viewed through the lens of a venture capitalist.…