Insights
Our perspectives, learnings, and insights on traction, venture capital, and product management.
Category: Traction Science
Determining your target VC check size
Founders seeking venture capital typically know their target round size, but they underestimate the sales process involved with successfully closing. To make an otherwise distracting and stressful fundraising process more efficient, it’s important to have a target check size. I’ve seen founders arbitrarily target checks of $100–200k in seed rounds, and $500k in Series A…
The Fundamentals of Traction
What is Traction? Where does it come from? And, most importantly, how do you generate it? Startups are in an endless pursuit of product-market fit. If they are very young, they might still be defining their vision of what the world will look like should they find it. If they are more mature, they are justifying…